Home| All Programs| Today added Progs| Download Status| Customers opinion| Helpdesk| Shopping cart

Program Search:

Shopping Cart:

*Note: Minimum order cost: €20
Maximum Total Price: €1500
We Recommend:
Handbook of Consumer Psychology PDF eBook €1 buy download

Curtis P. Haugtvedt, ‎Paul M. Herr, ‎Frank R. Kardes - Handbook of Consumer Psychology
Published: 2008-02-08 | ISBN: 080585603X | PDF | 1290 pages | 12 MB

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts.
The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

Download File Size:10.94 MB

Handbook of Consumer Psychology PDF eBook
Customers who bought this program also bought:
  • Meetings of Cultures in the Black Sea Region - Between Conflict and Coexistence PDF eBook €1
  • Wildlife Perceptions, Threats and Conservation €1
  • Encyclopedia of the Worlds Nations and Cultures 2 edition 4 Volume Set By George Thomas Kurian PDF eBook €1
  • Present Knowledge in Nutrition PDF eBook €1
  • Anatolia - Cauldron of Cultures (Lost Civilizations Series) PDF eBook €1
  • Sensory Evaluation of Food Principles and Practices, 2nd edition PDF eBook €1
  • Instrumental assessment of food sensory quality A practical guide PDF eBook €1
  • An Investigation of Women s and Men s Perceptions and Meanings Associated with Food Risks PDF eBook €1
  • Consumer Attitudes to Food Quality Products Emphasis on Southern Europe PDF eBook €1
  • Spent Sex, Evolution, and Consumer Behavior PDF eBook €1
  • Cross Cultural Issues in Consumer Science and Consumer Psychology Current Perspectives and Future Directions €10

  • Home| All Programs| Today added Progs| Download Status| Customers opinion| Helpdesk| Shopping cart      
    Copyright 2006-2019 ©   LPStore   All Rights Reserved

    Adobe Acrobat Pro DC 2017.012.20093 Multilingual €68

    MathWorks MATLAB R2018a x64 (2 dvd) €100

    Adobe Acrobat Pro DC 2017.009.20058 Multilingual for Mac €68

    Microsoft Office 2016 Professional Plus 16 €90


    Microsoft Office 2016 for Mac Multilingual €90

    Intuit QuickBooks Enterprise Accountant 18.0 R1 €40

    Mindjet MindManager 2018 18.0.284 Multilingual x64 €25

    Chief Architect Premier X9 x64 €50